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Texas Motor Speedway President Offers Radio DJ $100,000 To Change His Name for a Year

Posted by Media Outrage on March 31, 2010

Texas Motor Speedway President Eddie Gossage has an ingenious way to advertise his track.  He offered a Dallas radio DJ $100,000 to change his name for a year:

Via Yahoo:

You gotta hand it to Texas Motor Speedway President Eddie Gossage. (He’s the one in the photo that’s not Carl Edwards.) The man knows how to get press for his track. He’s a modern-day Barnum, wheeling and dealing and doing whatever’s necessary to get the word out.

His latest gig? An offer that makes for a killer “would you do it … ?” On Tuesday morning, Gossage offered the host of a Dallas country music station $100,000 to change his name to for one year and get a permanent TMS tattoo. Terry Dorsey, a DJ on 96.3 KSCS, has exactly 24 hours to make the decision.

It’s genius, in its own little way. If Dorsey goes through with the stunt, then Dallas listeners will tune in to in the morning until 2011. And if not, Dorsey will have to explain to his wife why he turned down six figures.

So why not do it? After all, as Shakespeare once said, what’s in a name? A rose by any other name would smell just as sweet. (Gossage probably wants those renamed to, say, “TMS Blossoms”, but “The Yellow TMS of Texas” sounds more like a disease than a country song.)

All right, so … decision time. Would you do it? Would you change your name to for a year for $100,000? State your case below, and who knows … you might get a call from Eddie.

Oh, and if you see posts here written by a “,” don’t fret. It’s still me. But you’ll know why.

Mediaoutrage–  How many of you would do it???

11 Responses to “Texas Motor Speedway President Offers Radio DJ $100,000 To Change His Name for a Year”

  1. Kanyade said

    I’d do it.

    For a year. Then I’d change it back.

  2. Mrs. 2020VIZN♥ said

    Changing the name yes, but ‘permanent TMS tattoo’?…he’d have to marry me for that 😆

  3. […] Texas Motor Speedway President Offers Radio DJ $100000 To Change … […]

  4. ucanb2 said


  5. RAFIQ said

    THERE ARE PLENTY OTHER WORTHY CAUSES OUT HERE AND FOR THE PRESIDENT OF THE TX MOTOR SPEED WAY TO BE THROWING AWAY $100,000.00 GOES TO SHOW THIS SO CALLED RECESSION IS A HYPE.Besides I was in Vegas two week ago and it was as packed as usual,the Hoover Dam helicopter tour was full as usual and this was on a Tuesday and not on a weekend as usual.PEACE

  6. THE ICEMAN said

    I would do it and the tatto would be a reminder of the stacks I earned. But dude would have to pay the tax on the $100,000.

  7. MissTX said

    Yep I’d do it. Tattoo and all.

    It’ll be a reminder of the easy money. Too Many Stacks rings kinda nicely. LOL!

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