Texas Motor Speedway President Offers Radio DJ $100,000 To Change His Name for a Year
Posted by Media Outrage on March 31, 2010
Texas Motor Speedway President Eddie Gossage has an ingenious way to advertise his track. He offered a Dallas radio DJ $100,000 to change his name for a year:
You gotta hand it to Texas Motor Speedway President Eddie Gossage. (He’s the one in the photo that’s not Carl Edwards.) The man knows how to get press for his track. He’s a modern-day Barnum, wheeling and dealing and doing whatever’s necessary to get the word out.
His latest gig? An offer that makes for a killer “would you do it … ?” On Tuesday morning, Gossage offered the host of a Dallas country music station $100,000 to change his name to TexasMotorSpeedway.com for one year and get a permanent TMS tattoo. Terry Dorsey, a DJ on 96.3 KSCS, has exactly 24 hours to make the decision.
It’s genius, in its own little way. If Dorsey goes through with the stunt, then Dallas listeners will tune in to TexasMotorSpeedway.com in the morning until 2011. And if not, Dorsey will have to explain to his wife why he turned down six figures.
So why not do it? After all, as Shakespeare once said, what’s in a name? A rose by any other name would smell just as sweet. (Gossage probably wants those renamed to, say, “TMS Blossoms”, but “The Yellow TMS of Texas” sounds more like a disease than a country song.)
All right, so … decision time. Would you do it? Would you change your name to TexasMotorSpeedway.com for a year for $100,000? State your case below, and who knows … you might get a call from Eddie.
Oh, and if you see posts here written by a “TexasMotorSpeedway.com,” don’t fret. It’s still me. But you’ll know why.
Mediaoutrage– How many of you would do it???