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$500 Million in a week

Posted by Media Outrage on May 7, 2008

The makers of Grand Theft Auto must be celebrating championship style with like 25 bottles of Mo, Crystal, Ace Of Spade and whatever other expensive ass bottles regular folks wouldn’t spend they light bill money on with the exception of dudes trying to impress chicks. Ok anyway the insanely popular video game Grand Theft Auto IV just hit stores last Tuesday April 29 and in a weeks time already made a staggering $500million.


Industry analyst projected that 5 million people would cop the game in its first two weeks, according to the New York Times. GTA sold 6 million in half that time.

The game beat out Halo 3’s 2007 record for pulling in $400 million in its first week, according to Reuters.

“Grand Theft Auto IV‘s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date,” said Strauss Zelnick, chairman of Take-Two Interactive Software, which publishes the game.

“GTA 4” casts players as an Eastern European immigrant who gets into organized crime and begins running drugs, shooting cops and beating up hookers and has been compared to movies like The Godfather in its graphic violence.

Mediaoutrage– That’s a lot of chedda in one weeks time. Who has it already? And is it the best one yet?

Posted in Business, Video Games | Tagged: , | 2 Comments »